Well. I’m sorry, but that means that LVMH, and in turn Kendo, and Kat Von D, are not cruelty-free. If we count a brand as not-cf when its parent company does animal testing, then it should work the other way too.

It depends on how you look at it. They are a business conglomerate that owns many brands. Not all of the brands that they own are cruelty-free but they, as a conglomerate, are basically just the business entity. The conglomerate, like many parent companies, doesn’t produce any products themselves and owns a large variety of brands.

So the conglomerate that owns Kat Von D’s parent company isn’t cruelty free, correct?

Kendo doesn’t own Sephora or the Sephora Brand. They are sister companies and owned by the same larger conglomerate.

Then the parent company isn’t cruelty-free… I don’t get it. If kendo owns Sephora Brand and that Sephora Brand tests on animal when required by law, then kendo isn’t 100% cruelty free and it should be mentioned in the C-F list as well next to Kat Von D’s name.

Would i be supporting animal testing by supporting the parent brand that owns other brands that test on animals ?

My understanding is that, sadly, they are not. 🙁

Hi Alice,

The Kat Von D Beauty line is not sold in China. 🙂

Thank you!!

That is correct. The company that owns Kat Von D is cruelty free, but owns other brands that are not cruelty free.

While this post says “This applies not only to the Kat Von D beauty brand, but to the parent company, ingredient suppliers, and any 3rd party brands that the company may work with.”

So the parent company doesn’t test but owns other brands that test?

Hi Rosie,

Marc Jacobs Beauty has told me that they do test when required by law. They are currently on the Brands to Avoid section of the Brands List for this reason.