Comments on: Is Aveda Cruelty-Free?

By: DL

DL — Sat, 25 Apr 2020 14:08:03 +0000

I like Occitane products but they sell in China, meaning they’re required by law to test on animals. I do not want to support any product that might not test in the US but needs to do so overseas for profit-making opportunities. I like Aveda, too, but am sad to hear that Estée Lauder owns them and tests on animals.

We have to put more pressure on companies to stop this awful, painful, and torturous deed. Animals are not disposable entities who don’t feel emotion, pain, and fear. I urge all people with any humanity left in them to ban products that test. Perhaps a petition and other actions can be done to expose and change these ways. We need to progress and stop this practice—for once and for all.

By: Tashina Combs

Tashina Combs — Sat, 15 Feb 2020 23:18:16 +0000

In reply to Amanda. They don't. Their parent company does not test Aveda products on animals.

By: Amanda

Amanda — Thu, 30 Jan 2020 17:39:23 +0000

If Aveda are owned by Estée Lauder and they test on animals how can they say that their parent company doesn’t test?

By: RL

RL — Thu, 14 Nov 2019 11:05:47 +0000

Hi, I got the following correspondence last month from Aveda customer service:

Although Aveda products are not certified Vegetarian or Vegan, the majority of our retail products contain no animal-derived ingredients. A small number of products may contain beeswax or honey.

Aveda was born cruelty-free, and by 2021 all of its formulations will be 100% vegan by removing all beeswax, honey and beeswax-derived ingredients from its products. Our hair care will have 100% certified vegan formulations by September 2019.

For more information please see our sustainability landing page: https://www.aveda.com/sustainablefuture

By: Tanja

Tanja — Thu, 22 Jun 2017 11:34:23 +0000

No, I wouldn’t. I received the following response from Aveda (today) to my enquiry if particular hair care range was vegan, and I also asked for the complete list of ingredients:
“Thank you for your question.
We do not send out lists of products which do or do not contain animal derived ingredients as we find from experience that there could be formulation changes and the information becomes invalid.
Very few animal derived raw materials are found in our products. Animal ingredients are used only when their efficacy cannot be duplicated by any other source of ingredients. When an ingredient can be obtained from either animals or plants, we use the plant derived material.”
Besides, I’m also not comfortable with the parent company scenario and I wasn’t aware of their parent company when I submitted my questions to them.
Whilst they may not test in animals, they are not cruelty-free in my books – to me, cruelty-free is vegan + not tested on animals.

By: Kristin

Kristin — Sun, 21 May 2017 02:32:42 +0000

Thank you so much for independently looking into brands-it is getting very confusing out there as to which brands are cruelty free, or to what extent they are cruelty free, and so many of my once go-to brands have changed their testing policies, so it can be hard to find something both 1. available and 2. affordable. I have gone to Aveda for years because they were on so many cruelty free lists at one point-I am ashamed to say I never even heard they had at one time changed their policy! So, thanks for clarifying!

By: Tashina Combs

Tashina Combs — Thu, 18 May 2017 18:03:33 +0000

In reply to Julie VO. I hope you will let Aveda and Estee Lauder know this. It's really important for brands to know how consumers feel about this issue.

By: Tashina Combs

Tashina Combs — Thu, 18 May 2017 18:03:07 +0000

In reply to Wendy Wolf. Origins is on the brands to avoid list.

By: Sara MM

Sara MM — Fri, 05 May 2017 18:33:55 +0000

I do go to the Aveda salon for cut and color because where I’m located it is so hard to find cruelty free salons with ample vegan products. So glad to see this post!

By: Wendy Wolf

Wendy Wolf — Thu, 04 May 2017 03:49:36 +0000

Thanks so much for this information! How about Origins…?

By: Julie VO

Julie VO — Wed, 03 May 2017 18:39:25 +0000

I think this is great. However, I will not personally purchase items from companies that have parent companies that test. Estee Lauder needs to take the leap and set an example for other major companies. They need to make the statement that being cruelty free and ethical is more important than money.