Comments on: Too Faced is Now Owned by Estee Lauder

By: Kathleen Ewing

Kathleen Ewing — Thu, 18 May 2017 16:16:07 +0000

I will no longer but Two Faced products. And I am also going to state why on my Facebook page and others. Estee Lauder is making money from them and thus we would be supporting animal testing. I WILL NOT DO THAT EVER!

By: Cat Hinkle

Cat Hinkle — Mon, 27 Mar 2017 01:32:26 +0000

I have just recently stepped into the makeup world, and my first step was Estee Lauder, Too Faced, Clinique and more high-end brands that my mom and grandmother had used. Then I found out about animal testing. That made me totally re-think where to spend my makeup dollars.
I used Too Faced products because they were consistently fantastic and cruelty free as well as being just plain adorable.
Now I am not purchasing the gorgeous summer collection (Natural Love) and am spending my dollars on indie brands, off brands that are vegan and following this blog daily keep me informed so I can in turn let my 16 YouTube subscribers and Instagram followers know whats going on.
To me it is just hypocritical of Too Faced to say they are cruelty free and yet sleep with a company that is definitely not. Money talks. Too Faced lived up to its name of being Two Faced, in my opinion.

By: Cathy

Cathy — Wed, 15 Feb 2017 03:29:13 +0000

In reply to Sarah Kirby. I agree with you. I want Estee Lauder to see that their cruelty-free brands make more money and hopefully realise that there's demand for that.

By: Marsha Traylor

Marsha Traylor — Thu, 09 Feb 2017 23:37:01 +0000

In reply to Lora. Yes Lora you are right! I love their mascara but it CAN be replaced. These companies need to remember that we have other alternatives and will replace them with less greedy companies who honor their ethical committment. Too Faced just left the ethical arena.

By: Marsha Traylor

Marsha Traylor — Thu, 09 Feb 2017 23:33:08 +0000

In reply to Tashina Combs. I love too faced, but I boycott all Estee Lauder brands, and will no longer be using too faced. Corporate greed has gone too far when animal torture is involved. I get that they will not be animal testing, but they sold out in my opinion. On the NO BUY list for me.

By: Tashina Combs

Tashina Combs — Sun, 05 Feb 2017 21:48:06 +0000

In reply to Jen. I would give the Beautifully Balanced foundation from Styli-Style a try!

By: Samsula

Samsula — Mon, 30 Jan 2017 09:29:50 +0000

In reply to Sarah Kirby. Totally agree!

By: Laura Watson

Laura Watson — Fri, 09 Dec 2016 16:15:42 +0000

In reply to Alex. I use a hydrating serum by Superdrug called Simply Pure which is exactly like too faced's hangover primer. For foundation I use the Kat Von D Lock-it foundation, it's got the same if not better coverage than the Born This Way foundation and a great range of shades too!

By: Tashina Combs

Tashina Combs — Fri, 02 Dec 2016 18:42:00 +0000

In reply to Hailey.

It’s been reported by a lot of news outlets, but here is the official press release from Estee Lauder – https://www.elcompanies.com/news-and-media/newsroom/press-releases/2016/11-14-2016-220028237

By: Hailey

Hailey — Fri, 02 Dec 2016 18:12:12 +0000

Where can I find this on their website or another source?

By: Jen

Jen — Fri, 25 Nov 2016 03:27:47 +0000

So sad 🙁 I love their Born This Way Foundation, I’m wondering what you’d recommend that’s similar instead? Thanks for everything you do!

By: Anne

Anne — Thu, 24 Nov 2016 17:14:27 +0000

In reply to Alex.

Not sure how much coverage you require — I require lots these days — but I LOVE Pacifica’s CC Cream/Foundation. There are only 2 colors so it’s pretty goof-proof unless you are super-duper fair (not that there’s anything wrong with that) and I am gradually expanding checking out more of their products since they are 100% vegan and safe to purchase! hope that helps and happy shopping!

By: Tashina Combs

Tashina Combs — Wed, 23 Nov 2016 03:57:24 +0000

In reply to Stephanie. I think that may be a recent change.

By: Lora

Lora — Mon, 21 Nov 2016 14:33:09 +0000

In reply to Rosa. My holy grail is there mascara but like everything in life it can be replaced. I have about 5 of there eyeshadow palettes but I will no longer purchase from them or Becca. It's disappointing but I'm leaning towards changing to smaller brands so this is a good push.

By: Linda

Linda — Mon, 21 Nov 2016 11:12:29 +0000

Dear Tashina, thank you for your hard work on informing us about what’s happening in cruelty free make up world. All my info comes from your blog, I do not only now look for cruelty free brands, but toxic free as well, but still I would check if the brand (even toxic free) is on your updated list.
I am one of those who does not support cruelty free brands owned by company’s who are testing on animals, as I don’t believe they’re genuine in not supporting animal testing. They just agreed to be a part of animal torturing and killing company!!! So yeah my rant over, I did only buy one of their products and wanted totry Born This Way foundation, well not anymore 🙁