The Ultimate Cruelty-Free Foundation Guide (Updated for 2018!)
Many Logical Harmony readers ask for help finding a good foundation that is both cruelty-free and vegan. That’s why I created this cruelty-free foundation guide! Many people assume that it is hard to find cruelty-free foundation or vegan foundation, but it is actually a lot easier than you may think!
In fact, it can be a little overwhelming once you realize all the options that are available. Whether you’re looking for a BB Cream, Tinted Moisturizer, Cream Foundation, Liquid Foundation, Powder Foundation… There are lots of vegan and cruelty-free foundation options!
That’s why I decided to create the cruelty-free foundation guide. This guide includes brands that offer cruelty-free and vegan BB creams, CC creams, serum foundations, liquid foundations, mineral foundations, and powder foundations. You can even get them at stores like Sephora, Ulta, Beautylish, Nordstrom, and more.
This is the most recent update of a post I originally published on February 27, 2015.
The following brands are all cruelty-free and have vegan foundation options. Some of these brands offer foundations that are not vegan, so be sure to read ingredients before purchasing. Brands that are 100% vegan are noted.
Cruelty-Free BB Creams, Cruelty-Free CC Creams & Cruelty-Free Tinted Moisturizers –
- 100% Pure
- Andalou Naturals
- Adorn Cosmetics – 100% vegan
- Beautycounter
- BellaPierre
- COOLA (find a list of vegan products from COOLA here)
- Cover FX
- DeVita – 100% vegan
- Dr. Hauschka
- ELF
- Inika – 100% vegan
- Jane Iredale
- Josie Maran Cosmetics
- Juice Beauty – 100% vegan
- Lily Lolo
- Mineral Fusion
- Pacifica – 100% vegan
- Perfekt
- PUR Cosmetics (find a list of vegan products from PUR Cosmetics here)
- Smashbox (find a list of vegan products from Smashbox here) – It should be noted that they are cruelty-free, but their parent company is not.
- Suntegrity
- Supergoop!
- Tarte (find a list of vegan products from Tarte here) – It should be noted that they are cruelty-free, but their parent company is not.
- Too Faced (find a list of vegan products from Too Faced here) – It should be noted that they are cruelty-free, but their parent company is not.
- Ulta Beauty
- Urban Decay (find a list of vegan products from Urban Decay here) – It should be noted that they are cruelty-free, but their parent company is not.
Cruelty-Free Liquid Foundation –
- 100% Pure
- Adorn Cosmetics – 100% vegan
- Alexami
- Alima Pure
- Antonym Cosmetics
- Barry M
- Beauty Without Cruelty – 100% vegan
- BECCA (find a list of vegan products from BECCA here) – It should be noted that they are cruelty-free, but their parent company is not.
- Bella Mari – 100% vegan!
- Charlotte Tilbury (find a list of vegan products from Charlotte Tilbury here)
- Cover FX
- Elate Clean Cosmetics
- ELF
- Ellis Faas
- Emani – 100% vegan
- Face Atelier
- Gabriel Cosmetics
- Hourglass Cosmetics (find a list of vegan products from Hourglass here) – It should be noted that they are cruelty-free, but their parent company is not.
- Illuminare Cosmetics – 100% vegan
- Inika – 100% vegan
- Jane Iredale
- Jouer Cosmetics (find a list of vegan products from Jouer Cosmetics here)
- Juice Beauty
- Kat Von D Beauty
- Marc Jacobs Beauty
- Mineral Fusion
- Note Cosmetics
- PUR Cosmetics (find a list of vegan products from PUR Cosmetics here)
- Silk Naturals
- Smashbox (find a list of vegan products from Smashbox here) – It should be noted that they are cruelty-free, but their parent company is not.
- Tarte (find a list of vegan products from Tarte here) – It should be noted that they are cruelty-free, but their parent company is not.
- The All Natural Face – 100% vegan
- The Body Shop
- Too Faced (find a list of vegan products from Too Faced here) – It should be noted that they are cruelty-free, but their parent company is not.
- Ulta Beauty
- Urban Decay (find a list of vegan products from Urban Decay here) – It should be noted that they are cruelty-free, but their parent company is not.
Cruelty-Free Serum Foundation –
- 100% Pure
- Charlotte Tilbury (find a list of vegan products from Charlotte Tilbury here)
- ELF
- Gressa
- Pacifica – 100% vegan
- Perricone MD
- PUR Cosmetics (find a list of vegan products from PUR Cosmetics here)
- Tarte (find a list of vegan products from Tarte here) – It should be noted that they are cruelty-free, but their parent company is not.
Cruelty-Free Powder Foundation (Pressed and Loose) –
- 100% Pure
- Adorn Cosmetics – 100% vegan
- Alexami
- Alima Pure
- Antonym Cosmetics
- Au Naturale – 100% vegan
- Barefaced Beauty
- Barry M
- BellaPierre
- Bella Mari – 100% vegan
- Cover FX
- Emani – 100% vegan
- Everyday Minerals – 100% vegan
- Gabriel Cosmetics
- Honeybee Gardens
- Hourglass Cosmetics – It should be noted that they are cruelty-free, but their parent company is not.
- Hynt Beauty
- Inika – 100% vegan!
- Jane Iredale
- Josie Maran Cosmetics
- Juice Beauty
- Kat Von D Beauty
- Lily Lolo
- Meow Cosmetics
- Mineral Fusion
- Modern Minerals – 100% vegan
- PUR Cosmetics (find a list of vegan products from PUR Cosmetics here)
- Root (use code TASHINA for 10% off) – 100% vegan
- Silk Naturals
- Sweat Cosmetics – 100% vegan
- Tarte (find a list of vegan products from Tarte here) – It should be noted that they are cruelty-free, but their parent company is not.
- The All Natural Face – 100% vegan
- Too Faced (find a list of vegan products from Too Faced here) – It should be noted that they are cruelty-free, but their parent company is not.
- Urban Decay (find a list of vegan products from Urban Decay here) – It should be noted that they are cruelty-free, but their parent company is not.
- Wander Beauty
- ZuZu Luxe
Cruelty-Free Stick Foundation –
- Anastasia Beverly Hills
- Au Naturale – 100% vegan
- Cover FX
- Hourglass Cosmetics (find a list of vegan products from Hourglass Cosmetics here) – It should be noted that they are cruelty-free, but their parent company is not.
- Tarte (find a list of vegan products from Tarte here) – It should be noted that they are cruelty-free, but their parent company is not.
- Wander Beauty
Cruelty-Free Cream Foundation –
- 100% Pure
- Adorn Cosmetics – 100% vegan
- Cover FX
- ELF
- Emani – 100% vegan
- Juice Beauty
- Kat Von D Beauty
- RCMA
If you have a favorite cruelty-free foundation that is missing from this list, please leave a comment and let me know! Curious about the cruelty-free status of a brand? Check out the Cruelty-Free & Vegan Brand list!
Other cruelty-free shopping guides:
I use tarte BB tinted treatment 12-hour primer SPF 30, which is amazing@ It’s vegan. tarte also has several options of other bb creams and tinted moisturizers that are vegan 🙂
http://tartecosmetics.com/tarte-shop-vegan-cosmetics
Tarte is now owned by a parent company who tests on animals, but they can be a great option for those who are comfortable with that. 🙂
Yaby Cosmetics are vegan I believe.
Thanks for suggesting them, Megan! They are on the Cruelty Free section and indicated that they have vegan options but are not a fully vegan line.
Have you used RMS beauty? They’re all natural and don’t test on animals and i’ve been wanting to try but it’s kinda pricey!
I actually have never tried their items before, Karsyn, but have heard a lot of great things. I know that they are cruelty free, but I am not sure what their vegan options are.
I’m pretty sure all the meowcosmetics foundations are vegan. You might want to add them? They have an amazing shade range.
Thanks for the reminder! I completely forgot about them!
Don’t forget Pixi! They’re a bit on the pricier side, but all of their products are vegan, too 🙂 Now I know that NYX’s parent company isn’t vegan, but I do use their concealer and powder foundation along with Pacifica’s BB light cream, and it works amazingly 🙂 It’s true though, there are so many great options out there – you just have to know what you’re looking for!
~ Samantha
Hi Samsam,
Sadly, not all Pixi products are vegan. They are cruelty free and have a lot of vegan options, but also have a lot of items that contain animal ingredients. I didn’t include them in this list because their foundations contain ingredients that could be animal based and I have not received confirmation from the brand about if their foundations are vegan or not.
What about cream or solid foundations?
Adding a category for those on their own is a great idea, Kris!
Hi! Derma E makes a great BB Cream that is both cruelty-free and vegan 🙂
Thanks for the tip! I just added them to that area of the list.
Is Illuminaire cruelty free? It has a cruelty-free symbol on the tube. Thanks for all your hard investigative work.
Hi Ana,
They have just been added to the list! 🙂
I like W3ll people Narcisist stick foundation and Altrusist Mineral powder foundation
I haven’t confirmed their cruelty free status to add them to the brands list yet, but thanks for the suggestion! I just reached out to confirm their status. I have heard great things about them!
Hi Tashina! Are the liquid foundations from 100% Pure not vegan? I’m interested in their Sheer Water Foundation.
Good catch, Desiree! 100% Pure does have some vegan liquid foundation options.