Cruelty-Free Brands at Ulta (Updated For 2024!)
Use this guide to find the best cruelty-free brands at Ulta. You’ll be surprised at how many of them there are!
I don’t know about you, but I love Ulta. It truly makes for one-stop beauty shopping because I can get makeup, skincare, hair care, and body products all in one place. Ulta is unique in that it carries both high-end and drugstore brands. This makes it easy to do a lot of your beauty shopping no matter what you’re looking for.
Being aware of the cruelty-free brands at Ulta can be a bit of a challenge. But likely not for the reason you might think. It can be tough simply because they carry so many cruelty-free brands. In an effort to make things easier for you, I wanted to create and share this list of cruelty-free brands available at Ulta.
This post contains affiliate links, which means I may earn a small commission if you make a purchase through these links. I only recommend products and brands that align with my values and that I genuinely believe in. Your support through these links helps me to be able to create valuable content for you. Thank you for your support!
Take this guide of cruelty-free brands at Ulta with you the next time you go to an Ulta store or reference it for easy online cruelty-free shopping! Curious about some of the brands sold at Ulta aren’t cruelty-free? That’s also in the post!
What is Ulta’s policy on cruelty-free beauty products?
Ulta carries SO many cruelty-free brands. It’s amazing to see the selection both in stores and online. In fact, Ulta’s own house line is cruelty-free too! It’s amazing to see a brand actually take the steps to ensure their own brand is free of animal testing.
Cruelty-free beauty products are those that have not been tested on animals at any stage of production. This means that the product itself, as well as its individual ingredients and formulas, have not been tested on animals.
Does Ulta carry any vegan beauty products?
Yes! In fact, every cruelty-free brand sold at Ulta makes at least a couple of vegan products. You’ll find filters for “vegan” on product type and brand pages too.
Ulta does have a page dedicated to vegan beauty products. Unfortunately, it’s not fully accurate. Non-vegan products have been found there and some brands that test on animals appear there too. I suggest using the filters to find vegan beauty products at Ulta over their Vegan Beauty page.
How can I find cruelty-free and vegan options at Ulta?
To find cruelty-free options at Ulta, use the list below! I’ve put in hours curating this list to make your shopping as easy as possible. Let me do the work for you so that you can find the cruelty-free brands to pick from. As mentioned above, Ulta has a vegan filter on brand and product pages. It’s super helpful!
Are there any Ulta-exclusive cruelty-free brands that you recommend?
A couple of cruelty-free brands exclusively at Ulta that I absolutely love are About Face and Half Magic Beauty. Both of these brands make super interesting and unique products. They are also both vegan-friendly as well.
How can I support Ulta’s commitment to cruelty-free and vegan beauty products?
In these situations, using your voice as a consumer is so important. It can truly make a difference. Let Ulta know that you appreciate that they carry so many cruelty-free brands by sending their customer service team an email or DMing them on Instagram.
Shop Popular Cruelty-Free Products at Ulta:
Cruelty-Free Brands at Ulta:
Below is a full list of all of the cruelty-free brands at Ulta. They are all free of animal testing, and they all also have vegan options to choose from. This list includes makeup brands, skincare brands, hair care brands, and fragrance brands. It also covers the drugstore and prestige sides of the store.
Just like on the main Cruelty-Free Brand List, I wanted to give you some helpful notations.
If a brand is 100% vegan. That is noted next to the brand name with (V). It is noted if a brand is cruelty-free but its parent company is not with (PC).
- About Face (V)
- Ace Beauté
- ACURE (V)
- AG Care (V)
- Anastasia Beverly Hills
- Andalou Naturals
- Aquis
- Arctic Fox (V)
- Ardell
- Ariana Grande
- Axiology (V)
- Babo Botanicals
- bare Minerals (PC) (list of bare Minerals vegan products)
- Beast
- Beauty Bakerie
- beautyblender
- Beekman 1802
- BH Cosmetics
- Bio Ionic
- Bliss
- Body Shop, The
- Boscia
- Briogeo (PC)
- Bubble (V)
- Burt’s Bees (PC)
- Buxom (PC)
- CLEAN RESERVE (V)
- Cocokind
- ColourPop
- Conair
- COOLA (list of COOLA vegan products)
- CoverFX (V)
- COVERGIRL (PC)
- DefineMe Fragrance (V)
- Derma E (V)
- Dermablend (PC)
- Dermalogica (PC)
- DevaCurl (PC)
- DIME Beauty
- DryBar
- Eco Tools
- ELF Cosmetics
- Ella + Mila
- EOS
- Eva NYC
- Every Man Jack
- Eylure
- Fenty Beauty
- Flower Beauty
- Fourth Ray Beauty (V)
- Frank Body (list of Frank Beauty vegan products)
- Garnier (PC)
- Good Molecules
- Half Magic Beauty (V)
- HAN Skincare Cosmetics
- Hask
- Hello Products (V)(PC)
- Hempz
- Heritage Store
- Hourglass Cosmetics (PC)
- House of Lashes
- Hynt Beauty
- IGK (V)
- Indie Lee
- It’s a 10
- J.R. Watkins
- Jane Iredale
- Josie Maran
- Juice Beauty (V)
- Keys Soulcare
- Kinship
- Kitsch (V)
- Kopari (list of Kopari vegan products)
- KORRES
- KVD Beauty (V)
- Kylie Cosmetics (V) (PC)
- Kylie Skin (V) (PC)
- LAVANILA
- Lime Crime (V)
- Loving Tan (V)
- Mad Hippie (V)
- Makeup Eraser (V)
- Makeup Revolution
- Manic Panic (V)
- Mario Badescu
- Megababe
- Mented Cosmetics
- Michael Todd
- Milani (list of Milani vegan products)
- Murad (PC)
- MyChelle Dermaceuticals
- NABLA
- Nad’s Natural
- Naked Sundays (V)
- NEST Fragrances
- No7 (PC)
- Not Your Mother’s
- Nude Sugar
- Nudestix (V)
- NYX (PC)
- Odele (V)
- OFRA Cosmetics (V)
- Olaplex (V)
- Olio E Osso
- OSEA (V)
- Ordinary, The (V)(PC)
- ORLY
- OUAI
- Ouidad
- Pacifica (V)
- Parissa
- Patchology (list of Patchology vegan products)
- Paul Mitchell
- Peach & Lily
- Peace Out
- Peach Slices
- Perricone MD
- Philosophy (PC)
- Pinrose (V)
- Pipette
- Pixi Beauty
- Polite Society
- Poo~Pourri (V)
- PUR Cosmetics (list of PUR Cosmetics vegan products)
- Pureology (PC)
- PYT Beauty
- r.e.m. Beauty (V)
- Real Techniques
- Rituel de Fille
- Rosebud Perfume Co.
- Shea Moisture (PC)
- Smashbox (PC) (list of Smashbox vegan products)
- Soap & Glory (PC)
- Spectrum (V)
- Snif (V)
- St. Tropez
- Static Nails (V)
- Stila
- StriVectin
- Sun Bum
- Sunday Riley
- Supergoop!
- SweetSpot Labs
- T3
- Tanologist (V)
- Tarte (PC)(list of Tarte vegan products)
- TheraBreath (PC)
- Tony Moly
- Too Faced (PC) (list of Too Faced vegan products)
- Touchland (V)
- Tree Hut
- TRESemmé (PC)
- Truly (V)
- ULTA
- Undefined Beauty
- Uoma Beauty
- Urban Decay (PC)
- Urban Veda (V)
- Undone Beauty
- Urban Skin Rx
- VERB
- Well People
- WLDKAT (V)
- Winky Lux
- Vacation (V)
- Vintage Cosmetic Company, The
- Yes to
- Youthforia (V)
- ZitSticka
- Zoya
Brands That Test on Animals at Ulta:
The following list is a handful of brands sold at Ulta that are not cruelty-free. This is not a comprehensive list, but some of the most popular brands sold there are not cruelty-free by Logical Harmony standards. Please check out the Brands to Avoid for a full list of brands that do not fit the Logical Harmony definition of cruelty-free.
- Aveeno
- Biore
- Clarisonic
- Clean & Clear
- Jergens
- John Frieda
- Kiehl’s
- L’Oreal
- MAC
- NARS
- Neutrogena
- Nivea
- Olay
- Origins
- Proactiv
- Shiseido
Shop Popular Cruelty-Free Products at Ulta:
This post contains affiliate links, which means I may earn a small commission if you make a purchase through these links. I only recommend products and brands that align with my values and that I genuinely believe in. Your support through these links helps me to be able to create valuable content for you. Thank you for your support!
I was directed to your blog because I’m looking for a make up line that is vegan cruelty free. I’m trying to find a line that doesn’t contain Palm oil. I was wondering if you could help me. Thank you! Btw I love your blog!
So Ulta’s brand of makeup is cruelty free? I was looking and I can’t find anything about their testing policies and procedures
IT Cosmetics is on the PETA Does Not Test list, and bears the bunny label.
Hi Michele,
To be considered cruelty free by Logical Harmony, brands have to submit certain pieces of information and complete specific forms. The responses from this brands was unclear and, despite having reached out multiple times for clarification, I was unable to get any more information. I am not comfortable promoting them as cruelty free at this point. I hope you understand.
Thanks for that, I’ve been hearing a lot about IT lately…hoping they get back sometime!
Thanks for your info…smashbox is another product that is cruelty free but parent company is not
Sadly, Smashbox still states that they do test when required by law.
Hi Tashina, I just purchased a couple of items from the Ulta cosmetics line, which you indicate as being cruelty free, however when I looked closer at the package I noticed the product is made in China. I’ve tried doing my own research on the Ulta brand cosmetics, but haven’t been able to come up with anything that indicates that are 100% cruelty free. Please advise. Thank you! BTW – Mary Kay has ventured back into animal testing, too bad, they had some great products.
Hi Julie,
A brand can manufacture in China and still be cruelty free. It’s only when they sell in China that they are required to test on animals. 🙂 I talked to Ulta and they were able to complete all the necessary forms to be listed on Logical Harmony, so I trust that they are cruelty free.
Hi Tashina. Thanks for everything you do. When did ORLY and Conair become cruelty free again?
Both brands have been cruelty-free for some time. With ORLY, it was discovered that an old distributor was continuing to sell their items without their knowledge (An Update on ORLY’s Animal Testing Stance). Conair has always been cruelty-free during the time that I have spoken to them. I’m not sure if this was different in the past or not. I hope this helps!
IT cosmetics and Pur minerals are awesome cruelty free brands also sold at Ulta. I really do appreciate all of the information you post please keep it going : ) Thank You!
Hi Trish,
Unfortunately, neither brand has been able to complete the process to be listed on Logical Harmony. This is something I require of brands before adding them to any area of the site. I would love to add them and hope to hear from them in the future. 🙂
Thank you for this, Tashina, I’ll make it available in my college town community where Ulta recently opened a store. Is there any hope that Mary Kay cosmetics will reconsider selling in China? They were once such a leader in their commitment against animal testing.
You’re welcome, Gail! I’m glad this helps you. 🙂 As far as Mary Kay, I am not sure. I think that if a lot of people were to ask them to reconsider any company may, but in the end the sales are likely the driving factor.
Hi so Ulta brand makeup is also lead free?
I’m not sure about that, Sandy. I would ask Ulta customer service. They should be able to help you with any questions about the ingredients in their products.
Murad (on PETA list) , Dermalogica (on PETA list) , Pur Minerals (on Peta list) DERMAdoctor, IT cosmetics (on PETA list), Zoya nail polish, Orly nail polish are some KENRA hair care, DermOrganic are some of the other brands sold by ULTA that are cruelty free:)
For all the lists here on Logical Harmony, I only include brands who have completed the forms to be on our Cruelty Free Brand List. While some of these brands are, not all of them have been responsive to my outreach. Thanks for suggesting these though! Since Ulta stores vary and the online store carries some different brands, it’s always good to know what people have available to them. 🙂
Ulta is made in China,are they still considered cruelty free?
Products can be made in China and it does not mean they are tested on animals. It is only if they are sold in China. You can find out more by reading this post – Are Cosmetics Made in China Cruelty Free? I hope this helps! 🙂