Cruelty-Free Brands at Ulta (Updated For 2024!)

Originally posted on Last updated on
Cruelty-Free Brands at Ulta

Use this guide to find the best cruelty-free brands at Ulta. You’ll be surprised at how many of them there are!

I don’t know about you, but I love Ulta. It truly makes for one-stop beauty shopping because I can get makeup, skincare, hair care, and body products all in one place. Ulta is unique in that it carries both high-end and drugstore brands. This makes it easy to do a lot of your beauty shopping no matter what you’re looking for.

Being aware of the cruelty-free brands at Ulta can be a bit of a challenge. But likely not for the reason you might think. It can be tough simply because they carry so many cruelty-free brands. In an effort to make things easier for you, I wanted to create and share this list of cruelty-free brands available at Ulta.

disclosure:

This post contains affiliate links, which means I may earn a small commission if you make a purchase through these links. I only recommend products and brands that align with my values and that I genuinely believe in. Your support through these links helps me to be able to create valuable content for you. Thank you for your support!

Take this guide of cruelty-free brands at Ulta with you the next time you go to an Ulta store or reference it for easy online cruelty-free shopping! Curious about some of the brands sold at Ulta aren’t cruelty-free? That’s also in the post!

What is Ulta’s policy on cruelty-free beauty products?

Ulta carries SO many cruelty-free brands. It’s amazing to see the selection both in stores and online. In fact, Ulta’s own house line is cruelty-free too! It’s amazing to see a brand actually take the steps to ensure their own brand is free of animal testing.

Cruelty-free beauty products are those that have not been tested on animals at any stage of production. This means that the product itself, as well as its individual ingredients and formulas, have not been tested on animals.

Jump to the full list of
cruelty-free brands sold at ulta

Does Ulta carry any vegan beauty products?

Yes! In fact, every cruelty-free brand sold at Ulta makes at least a couple of vegan products. You’ll find filters for “vegan” on product type and brand pages too.

Ulta does have a page dedicated to vegan beauty products. Unfortunately, it’s not fully accurate. Non-vegan products have been found there and some brands that test on animals appear there too. I suggest using the filters to find vegan beauty products at Ulta over their Vegan Beauty page.

How can I find cruelty-free and vegan options at Ulta?

To find cruelty-free options at Ulta, use the list below! I’ve put in hours curating this list to make your shopping as easy as possible. Let me do the work for you so that you can find the cruelty-free brands to pick from. As mentioned above, Ulta has a vegan filter on brand and product pages. It’s super helpful!

Are there any Ulta-exclusive cruelty-free brands that you recommend?

A couple of cruelty-free brands exclusively at Ulta that I absolutely love are About Face and Half Magic Beauty. Both of these brands make super interesting and unique products. They are also both vegan-friendly as well.

How can I support Ulta’s commitment to cruelty-free and vegan beauty products?

In these situations, using your voice as a consumer is so important. It can truly make a difference. Let Ulta know that you appreciate that they carry so many cruelty-free brands by sending their customer service team an email or DMing them on Instagram.

Shop Popular Cruelty-Free Products at Ulta:

Cruelty-Free Brands at Ulta:

Below is a full list of all of the cruelty-free brands at Ulta. They are all free of animal testing, and they all also have vegan options to choose from. This list includes makeup brands, skincare brands, hair care brands, and fragrance brands. It also covers the drugstore and prestige sides of the store.

Just like on the main Cruelty-Free Brand List, I wanted to give you some helpful notations.

If a brand is 100% vegan. That is noted next to the brand name with (V). It is noted if a brand is cruelty-free but its parent company is not with (PC).

Brands That Test on Animals at Ulta:

The following list is a handful of brands sold at Ulta that are not cruelty-free. This is not a comprehensive list, but some of the most popular brands sold there are not cruelty-free by Logical Harmony standards. Please check out the Brands to Avoid for a full list of brands that do not fit the Logical Harmony definition of cruelty-free.

  • Aveeno
  • Biore
  • Clarisonic
  • Clean & Clear
  • Jergens
  • John Frieda
  • Kiehl’s
  • L’Oreal
  • MAC
  • NARS
  • Neutrogena
  • Nivea
  • Olay
  • Origins
  • Proactiv
  • Shiseido

Shop Popular Cruelty-Free Products at Ulta:

disclosure:

This post contains affiliate links, which means I may earn a small commission if you make a purchase through these links. I only recommend products and brands that align with my values and that I genuinely believe in. Your support through these links helps me to be able to create valuable content for you. Thank you for your support!

Tashina Combs

Hi! I'm Tashina and I created Logical Harmony with the goal to help make cruelty-free beauty easy. I also love to create fashion and lifestyle content too.

134 Comments

    1. Hi Betsy,

      I have reached out to Laura Geller a few times but have never received a response. IT Cosmetics has been unable to give me a clear response about their stance on animal testing. I have requested clarification but have not received any additional information from them. For the time being, I am unable to support either brand for those reasons. I hope this helps!

      Reply

  2. Hi Tashina, I will be supporting ulta now, and Sephora less, duo to the fact that ulta chose to keep clean and not sell to China, thank you for your beautiful work:)

    Reply

    1. Hi Venus,

      I haven’t heard of them before. Thanks for suggesting them though! 🙂 We have reached out to them and they will be added to the Pending Brands list. Hopefully I hear back from them soon!

      Reply

      1. Hey Tashina,
        I was just in a live chat with a Mario Badescu rep, and they told me “Our whole brand is cruelty free but certain products are not vegan.” When I asked if they had a list of which products are or aren’t vegan she said “Unfortunately, I do not have that specific list but our ingredients are posted next to each product on our site. Lactic acid is a typical non vegan ingredient to look out for in skin products.”

        I then asked if the vegan products were labelled as vegan, she said no, but “I will bring this to my teams attention, many people are now very conscious of animal testing and it’s use in products.”

        Hope this helps!

        Reply

      1. Thank you! I just actually asked a related question. I am new to this site. LOVE it. I am trying to find out as well from a friend who sells it. I asked her for hard data as I am having trouble finding out. One of their products uses an extract from horse tails…a horse would not have to be killed for that granted.

        Reply

      1. Why do you think they do test on animals? The girl at ultra was really trying to sell it to me and I didn’t buy it because it wasn’t on your list.

        Reply

        1. Being the Grey Area list does not necessarily mean that they do test on animals. It means that I have been unable to get a clear response from them about their animal testing stance. When I cannot get a clear response, and follow up multiple times, I simply do not feel comfortable labelling that brand as cruelty free. I hope this helps, Alex!

          Reply

  9. Just wha h was looking for! Thank you! The last tjme I was in a tiny ulta In South Dakota I actual met another vegan. (The only vegan I’ve actually, were sparse in the Midwest, jt was a good day! ) she was the associate and we talked for far longer than we should have and she meantioned that she was trying to compile a binder of all cruelty free products in their store, (what a great quick guide idea! Not to meantion it’s a small PSA!) but their store officials weren’t going for it! How insane! People don’t always knows what the little paw print next to products are. This guide will be more than helpful!

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.