Cruelty-Free Drugstore Brands (Updated for 2019!)
Looking for cruelty-free drugstore brands? This guide has you covered! Many Logical Harmony readers ask for help finding good drugstore products from cruelty-free brands. Many people believe that it’s hard to find cruelty-free drugstore brands, or difficult to find cruelty-free and vegan options at the drugstore. Thankfully, there are now more cruelty-free drugstore brands than ever before!
This guide includes brands that offer cruelty-free brands that can easily be found at drugstores or large chain stores such as Target, Ulta, CVS, Walgreens, Superdrug, Priceline Pharmacy, and more! It’s exciting to see these stores catching on to the fact that people want to purchase cruelty-free drugstore brands and to see them start to carry more and more cruelty-free options.
This is the most recent update of a post I originally published on January 10, 2013.
Shopping online? Sign up for Ebates and get cash back on your cruelty-free purchases from Ulta, Target, and other stores. You can use the Ebates website or the browser extension to get cash back while shopping for cruelty-free makeup at Ulta and more.
Cruelty-Free Drugstore Brands:
The following brands are all cruelty-free and have vegan options. This means that there is no animal testing anywhere in their supply chain, during production, or on the finished products.
Some of the brands on this list are owned by a parent company who tests on animals. This is noted next to the brand names. Brands that are 100% vegan are listed in bold with “100% vegan!” next to the brand name.
- Acure Organics
- Alba Botanica
- Amope
- Andalou Naturals
- Ardell
- Aubrey Organics
- Aunt Fannie’s
- Aura Cacia
- Avalon Organics
- B. Cosmetics – 100% vegan!
- Badger (W.S. Badger)
- Bare Republic (find a list of Bare Republic vegan options here)
- Barry M
- Bliss
- Body Shop, The
- Bonne Belle
- Burt’s Bees – It should be noted that they are cruelty-free, but their parent company is not.
- Cake Beauty – 100% vegan!
- Certain Dri – 100% vegan! It should be noted that they are cruelty-free, but their parent company is not.
- cocokind
- ColourPop
- Conair
- COVERGIRL – It should be noted that they are cruelty-free, but their parent company is not.
- Crazy Rumors – 100% vegan!
- Crystal Body Deodorant – 100% vegan!
- DefineMe Fragrance – 100% vegan!
- Delectable – 100% vegan!
- Derma E – 100% vegan!
- DermOrganic
- Desert Essence
- DeVita
- Dickinson Brands
- Dr. Bronner’s
- DUO
- ELF Cosmetics – 100% vegan!
- Eco-Dent
- EcoTools – 100% vegan!
- Emani – 100% vegan!
- EO Products/Everyone
- Every Man Jack
- Eylure
- Flower Beauty
- Gabriel Cosmetics
- Garnier – It should be noted that they are cruelty-free, but their parent company is not.
- Giovanni
- GOSH Cosmetics
- Hand in Hand Soap – 100% vegan!
- Hempz
- Herban Cowboy
- Heritage Store
- Hugo Naturals – 100% vegan!
- Hurraw! – 100% vegan!
- J.R. Watkins
- Jane Carter Solution – 100% vegan!
- Jason Naturals
- Jordana
- Kiss My Face
- Light Mountain Natural
- Lunette
- Michael Todd
- Milani (list of Milani vegan products)
- Mineral Fusion
- Mrs. Meyers Clean Day – It should be noted that they are cruelty-free, but their parent company is not.
- NatraCare – 100% vegan!
- Nature’s Gate – 100% vegan!
- Nourish Organic
- Now Products (Now Foods)
- NYX (find a list of NYX vegan products here) – It should be noted that they are cruelty-free, but their parent company is not.
- ORLY
- Out of Africa
- Pacifica – 100% vegan!
- Parissa
- Paul Mitchell
- Personna
- Petal Fresh
- Piggy Paint
- Piggy Polish
- Pixi Beauty (find a list of Pixi Beauty vegan options here)
- Preserve – 100% vegan!
- Profusion Cosmetics
- Pureology – It should be noted that they are cruelty-free, but their parent company is not.
- Real Techniques
- Reviva Labs
- Rosebud Perfume Co.
- S.W. Basics
- Seventh Generation – It should be noted that they are cruelty-free, but their parent company is not.
- ShiKai
- Sonia Kashuk
- Swisspers
- Tom’s of Maine – It should be noted that they are cruelty-free, but their parent company is not.
- Ulta Collection
- Vapour Organic Beauty
- Yes to
- Zoella Beauty
- ZuZu Luxe
When it comes to drugstore brands, please keep in mind that their ingredients tend to change more often than higher-end lines. Please be sure to always check the ingredients list before you buy a product. Even if it’s one you have been buying for a long time.
Even though you may skip over many of the mainstream drugstore brands, there’s no reason to feel like you are missing out on anything. L’Oreal, Revlon, Maybelline, Almay, and Rimmel all test on animals as do a lot of other drugstore brands. However, with more and more brands stepping up to offer quality items and a larger range of items, my guess is that you won’t miss these brands at all!
What are your favorite cruelty-free drugstore brands? Which drugstore beauty products do you love?
Editor’s Note: By using the affiliate links contained in this post you are helping to support Logical Harmony as we may receive a commission on purchases made (with no added cost to you). This helps keep Logical Harmony running, and we appreciate your support.
Hi Tashina, Is golden rose a brand that test on animals?
I’ve just reached out to them. Thanks for suggesting them!
I’m sorry but in every country it’s illegal to sell anything that touchs the human skin to not be tested on animals. even if a label says they don’t they actually do. it may not have been that specific formula but a product similar or one of the original ones has.
It is true that, at some point, most if not all ingredients have been tested on animals. But there is no need to continue to test these ingredients on animals.
I just discovered this blog and omg, you’re so great! <3 Here's an update about Yes To Carrots, it looks like the majority of their products are vegan now? https://www.facebook.com/yestocarrots/posts/10152295490416437
Thank you, Jocelyn!!! This is amazing news from Yes To!
This is a great list, thank you so much! it can be frustrating to find drug store products, and being in Canada, it can be even more frustrating at times as some brands aren’t sold here (yet?) but thankfully we have the internet to research and order products!!
Thank you for all your work on this blog, it has really helped me in the last few weeks of turning my household cruelty-free (and possibly vegan in the future – baby steps)
I’m so happy to hear that, Izzy! Thank you for using Logical Harmony as a resource! <3
Just recently visited my local Target store which supposedly carries ELF and NYX nail polish – if it was there it is removed from the shelves but there is a huge stock of Essie. Will be complaining to Target about that…
I would just like to add that Alicia Silverstone has a line of some makeups out…you can check out her page at thekindlife.com.
Drew Barrymore has a new line that is cruelty free called Flower
Thank you for reminding me to update this list, Mary! 🙂
I thought Elf and Wet and Wild were made in China. Why is it fine to buy Chinese made makeup?
That is why I don’t buy them.
Hi Barbara!
ELF and Wet’n’Wild are made in China, but they are not sold in China. The law there requires that all cosmetics/skin care/beauty products be tested on animals to be sold in that market. However, brands can manufacture items there and they do not need to be tested on animals.
I hope this helps!
i wish you had a list of WHERE the products are made – i’m like Barbara, i don’t want to buy cosmetics from China, or much anywhere else except for the USA.
I thought Rimmel was cruelty-free. They have their policy against animal testing listed right on their homepage.
Hi Helmi!
The statement on their homepage does say that they are against animal testing. However, when you open the pop-up and then follow another link to their full statement, it does say that they test on animals when required by law. http://us.rimmellondon.com/coty-page/coty-inc-statement-animal-testing
When did Revlon start testing on animals? It was my understanding that they were one of the first ones to stop, along with Mary Kay.
Hi Colleen,
Revlon has been testing on animals “as required by law” for several years. Mary Kay also tests on animals.